Blog | Barbara Benz

Pricing Psychology and Selling your Home

Have you ever seen a product at a store and thought, “Whoa. That price is outrageously high. It’s just not worth it!” Conversely, you might have also reacted to another product with, “That’s awfully cheap. The quality must not be good.”Welcome to the psychology of pricing! According to research, people tend ...

High-Tech Versus Low-Tech for Home Security

Whether you live in a huge mansion or a modest cottage, your home is your castle, and you're entitled to be safe and secure at all times!Unfortunately, there is a criminal element in society which can pose a potential threat to homeowners (and renters) who fail to take precautions. While ...

Beginner-friendly flowering annuals

When it comes to flowering plants, gardeners have the choice of annuals or perennials. Annual plants have a single-year life cycle and must be replanted again if you want them to return. Perennials, however, will grow again year after year - sometimes decades in the right conditions. While perennials might ...

How to Make your Home “Picture Perfect” for Viewings

Have you ever had a formal photo shoot? Perhaps you’ve had one for work or arranged one for your family. If so, chances are you dressed up and made yourself look your best. That’s the right mindset to be in when selling your home too. You want to make every room ...